Katie Cherry
About Katie Cherry
Katie Cherry serves as the Head of Marketing at GOHUNT, where she has worked since 2022. She has a background in digital marketing and partnership management, with previous roles at Build.com and other organizations.
Current Role at GOHUNT
Katie Cherry serves as the Head of Marketing at GOHUNT, a position she has held since 2022. In this role, she is responsible for overseeing marketing strategies and initiatives that enhance brand visibility and drive engagement. She also acts as a liaison between GOHUNT and e-Commerce brands, negotiating partnership agreements to secure favorable terms. Her leadership in marketing has contributed to the company's growth and brand recognition in the outdoor industry.
Previous Experience at Build.com
Before joining GOHUNT, Katie Cherry worked at Build.com as a Digital Marketing Specialist from 2017 to 2018. During her tenure, she focused on digital marketing strategies that enhanced the company's online presence. She later returned to Build.com as a Senior Paid Social Specialist from 2018 to 2022, where she managed paid social campaigns and contributed to the overall marketing efforts of the company.
Background in Marketing and Analytics
Katie Cherry has a diverse background in marketing and analytics. Prior to her roles at Build.com, she worked at the Girl Scouts Heart of Central California as a Product Sales Operations and Analytics Specialist, where she managed sales operations. She also gained experience in membership development and sales with the Sacramento Kings and as a Corporate Partnerships Trainee with the Sacramento River Cats. This varied experience has equipped her with a strong foundation in marketing and partnership management.
Education and Academic Background
Katie Cherry earned her Bachelor of Arts (B.A.) in Economics from California State University, Chico, where she studied from 2011 to 2015. During her academic career, she also served as a Research Assistant in the Economics Department, gaining valuable insights into economic principles and research methodologies. This educational background has informed her approach to marketing and analytics in her professional roles.
Achievements in Partnership Development
At GOHUNT, Katie Cherry developed a brand partnership strategy that generated over $500K in recurring annual partnership revenue. This achievement highlights her ability to create and manage affiliate partnerships that drive sustained growth and maximize brand exposure through affiliate channels. Her strategic approach to partnership development has significantly contributed to the company's financial success.