Renata J.
About Renata J.
Renata J. serves as the Head of E Commerce Marketing at goHUNT in Brazil, where she emphasizes efficiency and results in digital marketing campaigns. With a strong educational background, including an MBA in Marketing from FGV and multiple business courses from Harvard, she has held various marketing leadership roles across different companies and countries.
Work at goHUNT
Renata J. has served as the Head of eCommerce Marketing at goHUNT since 2021. In this role, she is responsible for overseeing the company's digital marketing strategies, focusing on enhancing online sales and customer engagement. Her work involves implementing various marketing techniques, including SEO/SEM, social media, video, email, push notifications, and mobile display advertising. Renata's leadership in this position has contributed to the growth and efficiency of goHUNT's marketing efforts in Brazil.
Education and Expertise
Renata J. has an extensive educational background in business and marketing. She earned her MBA in Marketing from FGV - Fundação Getulio Vargas, recognized as the top MBA program in Latin America, from 2007 to 2009. Additionally, she completed eight business courses at Harvard Business School between 2013 and 2015. Renata also holds a Master of Project Management from the University of Buenos Aires, achieved from 2009 to 2010, and a Bachelor of Business Administration from Pontifícia Universidade Católica de Minas Gerais, completed from 2005 to 2008.
Background
Renata J. has a diverse professional background with significant experience in marketing and eCommerce. She began her career at McDonald's, where she worked for 12 years as Senior Manager of Marketing Strategy in Brazil. Following this, she held various leadership roles, including Marketing Director at Dr. Agora and Director of Marketing & eCommerce at Family Music Centers in Las Vegas. She also served as Vice President of Marketing at Real Water for one year. Renata has demonstrated her entrepreneurial spirit by starting a startup with a small team, where she managed hiring and training.
Achievements
Renata J. has achieved notable success in her career, particularly in driving sales growth. At her current startup, she managed to grow monthly sales from zero to six figures. Her marketing strategies are data-driven, focusing on key performance indicators such as Return on Investment, Cost of Customer Acquisition, and Total Conversion Value. Renata's extensive experience across various industries and her strong orientation towards efficiency and results have positioned her as a leader in eCommerce marketing.
Global Experience
Renata J. has worked in or visited 76 countries, which has enriched her cultural knowledge and understanding of global markets. This extensive travel experience contributes to her ability to craft effective marketing strategies that resonate with diverse audiences. Her international exposure enhances her perspective on consumer behavior and market trends, making her a valuable asset in the field of eCommerce marketing.