Bhawna Grover
About Bhawna Grover
Bhawna Grover serves as the Head of Content Operations at Goibibo and MakeMyTrip, where she leads a team of content writers and manages external agencies. With a background in journalism and content marketing, she has over a decade of experience in the industry, focusing on user-generated content and technology-driven solutions.
Work at Goibibo
Bhawna Grover has served as the Head of Content Operations at Goibibo and MakeMyTrip since 2015. In this role, she leads a team of in-house content writers and moderators, while also managing relationships with external content agencies. Her responsibilities include overseeing content strategies that enhance user engagement across web and app platforms. Grover collaborates closely with technology and product teams to improve the quality of content and products offered by Goibibo and MakeMyTrip.
Previous Experience in Journalism
Before her current role, Bhawna Grover worked as a journalist at The Times of India from 2005 to 2008. This three-year experience provided her with a strong foundation in content creation and storytelling. Following her tenure at The Times of India, she transitioned to various content-related roles, including positions at MakeMyTrip and Buildzar.com, where she further developed her expertise in content marketing and management.
Education and Expertise
Bhawna Grover studied at the Xavier Institute of Communications in Mumbai, where she earned a Post-graduate Diploma in Journalism and Mass Communication from 2008 to 2009. This educational background equipped her with the skills necessary for a successful career in content operations and marketing. Her expertise includes utilizing technology to address SEO challenges and creating engaging content that resonates with users.
Career Progression
Bhawna Grover's career spans various roles in content management and marketing. She served as the Assistant Manager of Content Marketing at MakeMyTrip from 2012 to 2015, where she focused on content strategies. Prior to that, she was the Senior Manager of Corporate Relations at Pranveer Singh Group of Institutions from 2009 to 2011. Her diverse experiences have contributed to her current leadership role at Goibibo.
Focus on User Generated Content
Bhawna Grover believes that User Generated Content (UGC) will play a crucial role in the future of content marketing. She emphasizes the importance of creating sustainable and share-worthy content that engages users. Her approach integrates UGC into content strategies to enhance user interaction and foster community engagement across digital platforms.