John Ledesma
About John Ledesma
John Ledesma serves as the Managing Editor at GOLF Magazine/GOLF.com, where he has worked since 2018. He founded Optimism Media Group, a lifestyle content creator, and has extensive experience in editorial development and branded content.
Work at GOLF.com
John Ledesma has served as the Managing Editor at GOLF Magazine/GOLF.com since 2018. In this role, he oversees the editorial direction and content strategy for the publication, focusing on golf-related topics. His responsibilities include managing a team of writers and editors, ensuring high-quality content production, and collaborating with various stakeholders in the golf industry. Ledesma's experience in the field has allowed him to contribute significantly to the magazine's reputation as a leading source of golf information.
Education and Expertise
John Ledesma earned a Bachelor of Arts degree in Broadcast Journalism from the University of Southern California, where he studied from 1986 to 1990. His educational background has provided him with a strong foundation in media and communication, which he has applied throughout his career in the editorial field. Ledesma possesses extensive expertise in developing and delivering editorial and branded material, leveraging his relationships with production professionals across the United States and internationally.
Background
Prior to his current role, John Ledesma was the editorial director at Optimism Media Group, where he played a significant role in producing over 1,500 video features in collaboration with the Sports Illustrated/GOLF Magazine Group. He also worked at Werner Publishing as Managing Editor from 1995 to 1997 in the Greater Los Angeles Area. During his tenure at Optimism Media Group, he collaborated with influential industry professionals and advertising stakeholders as part of the Time Inc. family.
Achievements
Throughout his career, John Ledesma has made notable contributions to the golf industry, particularly in the areas of golf travel, lifestyle, equipment, and fashion. He has written extensively on golf-related topics, including articles discussing golf travel and lifestyle, as well as changes in golf equipment and gear. Ledesma has also covered golf fashion, featuring brands like Fore All, which highlights his diverse interests within the sport.