Alex Tan
About Alex Tan
Alex Tan serves as the Head of Digital for the Central Region at Golin, where he has worked since 2019. He has a strong background in digital marketing, financial management, and global team leadership, having previously held various roles at Golin and completed internships at TXU and CNN.
Current Role at Golin
Alex Tan serves as the Head of Digital for the Central Region at Golin, holding the title of Executive Vice President (EVP). He has been in this position since 2019, operating from the Dallas/Fort Worth Area. In this role, he leads a team of over 65 professionals across North America, EMEA, and APAC regions, demonstrating significant expertise in global team management and digital marketing strategies.
Previous Experience at Golin
Before his current role, Alex Tan held multiple positions at Golin. He worked as Managing Director from 2018 to 2019 and as Associate Managing Director from 2017 to 2019. His tenure at Golin has been marked by his leadership in managing a $20 million revenue P&L and overseeing the creation of comprehensive marketing campaigns for major brands, including Adobe, Walmart, and Unilever.
Education and Expertise
Alex Tan studied at Southern Methodist University, where he earned a Bachelor of Arts in Corporate Communications & Public Affairs from 2003 to 2005. He also attended HKIS. His educational background supports his extensive experience in digital marketing and public relations, contributing to his ability to manage large teams and complex projects effectively.
Internship Experience
Alex Tan began his career with internships that provided foundational experience in media relations and communications. He interned at TXU in 2005 for two months and at CNN in 2004 for one month. These roles helped him develop essential skills in media and public relations, which he later applied in his professional career.
Achievements in Public Relations
Alex Tan has been recognized for his contributions to the public relations field, notably being honored as one of PRWeek’s 40 under 40. This accolade reflects his significant impact and leadership within the industry, particularly in managing client relationships and developing award-winning campaigns, such as Golin’s global relationship with Adobe.