Alicia (Cannon) Alfano
About Alicia (Cannon) Alfano
Alicia (Cannon) Alfano serves as the Executive Vice President and Executive Director at Golin, where she has worked since 2002. She has extensive experience in marketing communications, having led strategies for major brands and currently overseeing the Walmart portfolio.
Work at Golin
Alicia Alfano has been with Golin since 2002, serving as Executive Vice President and Executive Director. In her role, she oversees the Walmart portfolio, managing consumer and corporate communications, social engagement, and crisis counsel for the Fortune 1 retailer. She is a member of Golin Chicago's senior leadership team, where she contributes to operational excellence across the headquarters. Her extensive experience in communications strategies has allowed her to lead initiatives for various iconic consumer brands.
Previous Experience at Ogilvy Public Relations Worldwide
Before joining Golin, Alicia Alfano worked at Ogilvy Public Relations Worldwide as Vice President from 1997 to 2002. During her five years there, she developed and implemented communications strategies for notable clients, enhancing brand visibility and engagement. Her work at Ogilvy laid the foundation for her expertise in integrated marketing communications.
Education and Expertise
Alicia Alfano earned her Bachelor of Arts degree in Communication Arts & Sciences from DePauw University, where she studied from 1991 to 1995. Her academic background has equipped her with a solid foundation in communication principles, which she applies in her professional roles. She is recognized as an award-winning marketing communications specialist, focusing on integrated marketing to maintain brand relevance.
Background in the Commodity Space
Alicia Alfano has experience in the commodity sector, having worked with clients such as The National Peanut Board and The Florida Department of Citrus. This experience has allowed her to develop specialized communication strategies tailored to the unique needs of these clients, further enhancing her versatility in the field.
Leadership Style and Team Management
Alicia Alfano is known for her diplomatic and inclusive leadership style, which promotes team cohesion and client satisfaction. Her approach fosters a collaborative environment, enabling her teams to effectively execute communication strategies and achieve client objectives.