Amanda Brown
About Amanda Brown
Amanda Brown is a Senior Manager of Influencer at Golin, where she leads influencer programs and develops creative strategies. She has extensive experience in public relations and influencer marketing, having worked with notable clients such as Ferrero and PepsiCo.
Current Role at Golin
Amanda Brown serves as a Senior Manager, Influencer at Golin since 2022. In this role, she leads the execution of influencer programs, integrating talent into broader marketing campaigns. She develops creative strategies for these programs by leveraging insights from social media platforms. Amanda also delivers presentations and points of view on digital and influencer activations to clients, ensuring that influencer strategies align with overall marketing goals.
Previous Experience in Influencer Marketing
Prior to her current position, Amanda worked at Golin as a Manager, Influencer from 2021 to 2022. She has extensive experience in the field, having previously held roles at Bullfrog + Baum and Giant Noise. At Bullfrog + Baum, she served as a Digital Media Manager and Community Manager, while at Giant Noise, she worked as a Senior Account Coordinator and Public Relations Contractor. Her diverse experience has equipped her with a comprehensive understanding of influencer marketing.
Education and Expertise
Amanda Brown earned her Bachelor of Science (B.S.) in Public Relations, Advertising, and Applied Communication from The University of Texas at Austin, completing her studies from 2014 to 2018. This educational background has provided her with a solid foundation in communication strategies, which she applies in her current role to develop and optimize influencer marketing efforts.
Influencer Relationship Management
In her current position, Amanda manages influencer relationships for high-profile clients such as Ferrero, PepsiCo, and Sazerac. She collaborates with analytics teams to optimize influencer strategies and reporting, ensuring that campaigns are data-driven and effective. Amanda also identifies new industry trends and opportunities to enhance influencer marketing efforts, keeping her clients at the forefront of the market.
Early Career Development
Amanda began her career in public relations as an intern at Kristy Ozmun Public Relations from 2016 to 2017. She also gained experience at Giant Noise as an Account Coordinator and Public Relations Contractor. Additionally, she interned at Suzanne Brown Agency LLC for four years, which provided her with valuable insights into the public relations landscape and laid the groundwork for her future roles in influencer marketing.