Bailey Atkinson
About Bailey Atkinson
Bailey Atkinson is an Associate Copywriter at Golin in Hong Kong, where she has worked since 2020. She holds a Bachelor's degree from Western University and a Postgraduate Certificate from The University of Hong Kong, specializing in Women's Studies, Feminist Research, and Public Relations.
Work at Golin
Bailey Atkinson has been serving as an Associate Copywriter at Golin since 2020. In this role, she collaborates with graphic designers and the digital team to ensure the accuracy of copy across various materials. Her responsibilities include creating press releases, bylines, and media pitches that capture attention. At Golin, she develops copy for a diverse range of brands, including AIA, Book Depository, Deliveroo, Hongkong Land, L'Oréal, PURE, Tai Kwun, and Toys"R"Us. Additionally, she actively participates in brainstorming sessions for both existing clients and new business presentations.
Education and Expertise
Bailey Atkinson holds a Bachelor's degree from Western University, where she specialized in Women's Studies and completed a minor in Film Studies from 2010 to 2016. She furthered her education by obtaining a Postgraduate Certificate in Public Relations and Corporate Communications from The University of Hong Kong, which she completed from 2018 to 2019. This educational background provides her with a strong foundation in communication, research, and media strategies.
Background
Bailey Atkinson has a diverse educational and professional background that informs her work in copywriting. Her studies in Women's Studies and Film Studies have equipped her with critical thinking skills and an understanding of various narratives. The Postgraduate Certificate in Public Relations and Corporate Communications has enhanced her ability to craft compelling messages tailored to different audiences. Her experience at Golin since 2020 has allowed her to apply her knowledge in a practical setting.
Achievements
In her role at Golin, Bailey Atkinson contributes to various initiatives, including serving as a member of the Golin APAC DEI Committee. Her involvement in this committee focuses on advancing diversity, equity, and inclusion within the organization. Additionally, she writes video script content specifically for brand's Internal Communications, showcasing her versatility and commitment to effective communication strategies.