Eddie Garcia
About Eddie Garcia
Eddie Garcia serves as the Senior Vice President of Media Relations at Golin, where he has worked since 2022. He has extensive experience in media relations, particularly in the gaming industry, having led campaigns for major releases such as the Nintendo Switch and The Legend of Zelda: Tears of the Kingdom.
Current Role at Golin
Eddie Garcia serves as the Senior Vice President of Media Relations at Golin, a position he has held since 2022. In this role, he is responsible for overseeing media relations strategies and initiatives. His work involves managing communications and public relations efforts to enhance the visibility and reputation of the organization. Garcia operates from Los Angeles, California, and employs a remote work model.
Previous Experience at Golin
Garcia has extensive experience at Golin, where he held multiple roles. He worked as Vice President of Media Relations from 2019 to 2022, and prior to that, he served as Senior Manager of Media Relations for Nintendo of America from 2013 to 2022. His responsibilities included leading media relations efforts for significant industry events and campaigns, such as the launch of the Nintendo Switch and the Super Mario Bros. Movie.
Career Background in Public Relations
Before joining Golin, Eddie Garcia worked at several public relations firms. He was an Account Executive at Allison & Partners for one year from 2010 to 2011, and he served as an Account Supervisor at Miller PR from 2012 to 2013. Additionally, he worked at Cohn & Wolfe as a Media Relations professional from 2011 to 2012. His diverse experience in the field has contributed to his expertise in media relations.
Education and Expertise
Eddie Garcia studied at California State University, Fullerton, where he earned a Bachelor of Arts degree in Communications with an emphasis in Public Relations from 2004 to 2006. His educational background has provided him with a solid foundation in communication strategies and public relations practices, which he has applied throughout his career.
Key Achievements in Media Relations
Garcia has led several high-profile media relations campaigns, including the launch of Super Nintendo World and the PR campaign for The Legend of Zelda: Tears of the Kingdom. He successfully managed media relations for major events such as San Diego Comic-Con and E3. His efforts resulted in significant media impressions, including 11 billion impressions for the launches of the Nintendo Switch – OLED Model and Metroid Dread within a four-month period.