Emily Shon
About Emily Shon
Emily Shon is a Manager of Content Creation at Golin, specializing in TikTok brand launches and influencer relations. She has a diverse background in communications and marketing, with previous roles at various organizations including BCW Global and USC Annenberg Center.
Current Role at Golin
Emily Shon serves as the Manager of Content Creation at Golin, a position she has held since 2021. In this role, she focuses on developing and executing content strategies that enhance brand visibility and engagement. Her expertise includes launching brands on TikTok, utilizing tailored content strategies, and managing influencer relations. Emily's work is centered in San Francisco, California, where she contributes to the agency's innovative approach to digital marketing.
Previous Experience at BCW Global
Emily Shon worked at BCW Global in two capacities. Initially, she served as an Account Executive for three months in 2021, where she gained experience in client relations and account management. Prior to that, she interned at the same agency from 2020 to 2021 for five months. During her time at BCW Global, she developed skills in public relations and communications, contributing to various projects in the Los Angeles Metropolitan Area.
Educational Background
Emily Shon holds a Master of Arts in Strategic Public Relations from the University of Southern California, where she studied from 2019 to 2021. Prior to this, she completed her Bachelor’s Degree in Politics and International Relations at Scripps College from 2013 to 2017. Additionally, she studied at The London School of Economics and Political Science (LSE) for one year, focusing on Social Policy and International Relations. This educational background has equipped her with a strong foundation in communication and public relations.
Experience in Content Creation and Social Media
Emily has a diverse background in content creation and social media management. She worked as a TikTok Manager for cocokind in 2020, where she specialized in developing engaging content for the platform. Additionally, she served as a Social Media & Marketing Assistant at Caltech Y in 2018, where she contributed to marketing initiatives. Her experience in these roles has honed her skills in digital content strategy and audience engagement.
Hobbies and Personal Interests
In her personal time, Emily Shon enjoys building keyboards, which reflects her passion for technology and creativity. She also creates keyboard-related content under the handle @aeyoungie. Emily enjoys exploring the city and finding the best cafes, which showcases her interest in local culture and community.