Gino Cheng
About Gino Cheng
Gino Cheng is a Manager of B2C and Consumer Brand Marketing at Golin in Beijing, China, with extensive experience in marketing consultation for lifestyle and travel brands. He has previously held positions at CGTN, Edelman, and FleishmanHillard, and has worked with notable brands such as Harley-Davidson and Four Seasons Hotel & Resort.
Current Role at Golin
Gino Cheng serves as the Manager of B2C and Consumer Brand Marketing at Golin, a position he has held since 2021. In this role, he focuses on developing and executing marketing strategies tailored for consumer brands. His responsibilities include managing crisis communication strategies and leading the creation of social media communication plans that enhance brand influence. Cheng's work involves leveraging creative content and integrated online campaigns to engage audiences effectively.
Previous Experience in Marketing
Prior to his current position, Gino Cheng worked at Edelman as an Executive from 2019 to 2021. He also held the role of Account Executive at FleishmanHillard for eight months in 2018. His experience includes working with a variety of brands across sectors such as personal care, beauty, lifestyle, travel, and food & beverage. Cheng's background in these roles has equipped him with a diverse skill set in brand marketing and communication.
Early Career at CGTN
Gino Cheng began his career as a News Editor at CGTN in 2014, where he worked for two months in Beijing, China. This early experience in the media industry provided him with insights into communication strategies and media relations, which he later applied in his marketing roles.
Education and Academic Background
Gino Cheng earned a Bachelor's degree in International Relations from Московский Государственный Университет им. М.В. Ломоносова (МГУ) between 2012 and 2016. His academic background has contributed to his understanding of global markets and consumer behavior, which is essential in his current marketing role.
Consultation for Notable Brands
Cheng provides comprehensive marketing consultation and execution for lifestyle and travel brands, working with notable clients such as Harley-Davidson and Four Seasons Hotel & Resort. He establishes and maintains relationships with media representatives and influencers, leveraging these connections to create new business opportunities and enhance brand visibility.