Jack Barbour
About Jack Barbour
Jack Barbour serves as the Senior Vice President and Executive Director at Golin, bringing over a decade of experience in public relations and marketing for major brands. He focuses on integrating digital trends with traditional media to enhance corporate identity and drive brand growth.
Current Role at Golin
Jack Barbour serves as the Senior Vice President and Executive Director at Golin, a position he has held since 2021. In this role, he focuses on developing strategic communications that align corporate identity with consumer trends. His expertise includes shaping thought leadership and engaging communities through corporate social responsibility initiatives. Barbour combines traditional media relations with the latest digital trends to enhance brand narratives.
Previous Experience at Golin
Prior to his current role, Jack Barbour worked at Golin as Vice President from 2017 to 2020. During this time, he contributed to various client accounts, leveraging his extensive background in public relations to drive brand growth and engagement. His experience at Golin has equipped him with the skills to coach leaders in media handling and communication strategies.
Career Background
Jack Barbour has over a decade of experience in public relations, having held various positions at notable agencies. He began his career at Hill+Knowlton Strategies as an Assistant Account Executive in 2011. He later progressed through roles at FleishmanHillard, where he served as Account Executive, Senior Account Executive, and Managing Supervisor. He also worked at Day One Agency as Director of Accounts for a brief period in 2016.
Education and Expertise
Jack Barbour earned a Bachelor of Business Administration in International Business and Marketing from The George Washington University School of Business, completing his studies from 2007 to 2011. His educational background supports his expertise in merging storytelling with media strategy, allowing him to create impactful connections between brands and consumers.
Client Engagement and Brand Strategy
Throughout his career, Jack Barbour has worked with globally recognized brands such as American Express, Adidas, Facebook, General Motors, Heineken, and PepsiCo. He specializes in aligning corporate identity with global consumer trends and focuses on innovative strategies that enhance brand visibility and engagement. His approach includes leveraging CSR initiatives to foster community connections.