Jasmine Desai
About Jasmine Desai
Jasmine Desai serves as the Senior Vice President at Golin, where she specializes in developing integrated initiatives across various cultural sectors. With a background in journalism and art history from Rutgers University, she has worked with notable clients including PepsiCo and Heineken, and has over a decade of experience in public relations.
Work at Golin
Jasmine Desai has been serving as Senior Vice President at Golin since 2022. In this role, she leads the PepsiCo Foodservice and PepsiCo Global Foods Group, focusing on developing integrated initiatives that resonate with target audiences. Her work emphasizes maintaining relevance and fostering positive conversations within the public relations and communications sector. Desai's expertise in culture-driving initiatives spans various domains, including art, fashion, music, and sport.
Education and Expertise
Jasmine Desai earned her Bachelor of Arts degree from Rutgers University, where she studied Journalism and Art History. This educational background supports her expertise in public relations and communications, enabling her to develop effective strategies for high-profile clients. Her specialization includes creating 360-integrated initiatives that connect with diverse cultural sectors.
Background
Prior to her current role at Golin, Jasmine Desai held various positions in the public relations industry. She worked as Senior Account Director at EFG :: Entertainment Fusion Group from 2012 to 2018, and as Vice President at Exposure from 2018 to 2022. Earlier in her career, she served as an Account Executive at Williamson PR from 2007 to 2010. Her extensive experience spans over a decade in the New York City Metropolitan Area.
Client Experience
Throughout her career, Jasmine Desai has collaborated with numerous high-profile clients, including 1800 Tequila, Cotton Incorporated, Heineken, New Balance, PepsiCo, and UNIQLO. Her work with these brands showcases her ability to manage significant accounts and develop impactful communication strategies that align with client goals.
Achievements in Public Relations
Jasmine Desai is recognized for her results-driven approach in the public relations and communications industry. She has successfully led initiatives that maintain relevance and drive positive conversations, particularly in the health & wellness, food & beverage, and retail sectors. Her leadership in these areas has contributed to the success of various campaigns and client engagements.