Jennifer Davis
About Jennifer Davis
Jennifer Davis serves as the Senior Vice President and Executive Director at Golin, where she provides strategic counsel and execution for brand storytelling. With extensive experience in media relations and campaign development, she has worked with notable consumer brands across various sectors.
Current Role at Golin
Jennifer Davis serves as Senior Vice President and Executive Director at Golin, a position she has held since 2021. In this role, she provides strategic counsel and skilled execution to assist brands in effectively communicating their stories to media, influencers, and consumers. Her responsibilities include leading various campaign elements such as events, red carpets, and celebrity media engagements, as well as overseeing campaign and strategy development.
Previous Experience at Golin
Prior to her current role, Jennifer Davis worked at Golin as Media Director from 2006 to 2017. During her eleven years in this position, she focused on media relations and campaign execution, contributing to the agency's reputation in the public relations industry. Her extensive experience at Golin laid the groundwork for her advancement to Senior Vice President and Executive Director.
Background in Public Relations
Before rejoining Golin in 2021, Jennifer Davis was the Director of Public Relations at Michigan State University from 2017 to 2021. In this role, she managed communication strategies and public relations efforts for the university, enhancing its visibility and engagement with various stakeholders. Her background in public relations has equipped her with the skills necessary to lead high-profile campaigns.
Education and Expertise
Jennifer Davis earned her Bachelor's degree in Advertising from Michigan State University, where she studied from 2000 to 2004. Her educational background provides a solid foundation for her expertise in media relations and strategic communication, which she has applied throughout her career in various roles across the public relations landscape.
Experience with Consumer Brands
Throughout her career, Jennifer Davis has worked with leading consumer brands, including MAGNUM Ice Cream, Lipton, Breyers, Klondike, and Popsicle. Her experience extends to managing campaigns for well-known products such as I Can't Believe It's Not Butter!, Country Crock, Cheerios, and Chex Party Mix. This extensive portfolio demonstrates her ability to handle diverse brand narratives and engage effectively with target audiences.