Jim Lin
About Jim Lin
Jim Lin serves as the Executive Vice President and Executive Director of Digital at Golin, where he specializes in creating brand experiences through digital platforms and social media. He has held leadership roles at various companies, including Ketchum and TollFreeForwarding.com, and has worked with high-profile clients across multiple industries.
Work at Golin
Jim Lin has served as Executive Vice President and Executive Director of Digital at Golin since 2020. In this role, he focuses on integrating digital strategies to enhance brand engagement and visibility. His leadership in digital initiatives has contributed to Golin's reputation in the marketing and public relations industry. Based in Dallas, Texas, Jim continues to develop innovative approaches to digital marketing, leveraging his extensive background in the field.
Previous Experience in Digital Marketing
Before joining Golin, Jim Lin held multiple positions at Ketchum, including Partner, SVP Digital Strategist / Creative Director from 2018 to 2020, and SVP, Creative Director (Digital) from 2016 to 2020. He also served as VP, Digital Strategist from 2012 to 2016. His experience at Ketchum involved providing strategic guidance and creative planning for notable clients such as 7-Eleven, Wendy’s, and Cisco. Additionally, he worked at TollFreeForwarding.com as Advertising Director from 2007 to 2008 and Saga Technologies as Business Development Director from 2008 to 2012.
Education and Expertise
Jim Lin earned a Bachelor's degree in Psychology from Harvard University, where he studied from 1990 to 1994. He also attended Milton Academy from 1985 to 1990. His educational background has contributed to his expertise in creating brand experiences and developing personal branding strategies for executives and professionals.
Speaking Engagements and Workshops
Jim Lin is an active speaker at various conferences and workshops, discussing topics related to brands, influencers, and social media. He has presented at events organized by BlogHer, Dad 2.0, PR Newswire, and the American Marketing Association, among others. His workshops focus on personal branding and visibility, targeting diverse audiences including C-suite executives, professional athletes, and students.
Achievements in Social Media Strategy
Jim Lin has played a significant role in leading social media war rooms for major brands such as Doritos, Lay's, and Hyundai. His strategic insights have helped these brands navigate the complexities of digital engagement and enhance their market presence. Over the past decade, he has specialized in helping executives build their personal brands through social media content and thought leadership.