Jorhan Cruz
About Jorhan Cruz
Jorhan Cruz is a Senior Associate in Insights & Analytics at Golin, where he specializes in data manipulation and campaign performance optimization. He has a background in data analytics and business communications, with previous roles at AdventHealth, CarMax, Code and Theory, and Net Conversion.
Current Role at Golin
Jorhan Cruz serves as a Senior Associate in the Insights & Analytics department at Golin, a position he has held since 2023. In this role, he focuses on developing custom Excel databases that facilitate historical data retrieval, which supports the optimization of campaign performance. His responsibilities also include engaging in social listening through tools such as Relevance Radar and Talkwalker, which inform campaign strategies.
Previous Experience in Data Analytics
Prior to his current position, Jorhan Cruz gained valuable experience in data analytics through various roles. He worked as a Junior Data Analyst at Code and Theory from 2021 to 2022, where he honed his skills in data manipulation. He also served as a Media Analyst at Net Conversion for four months in 2022, providing insights that contributed to strategic decisions. His internship at Thinkful in 2021 further solidified his foundation in data analytics.
Educational Background
Jorhan Cruz studied at Valencia College, where he pursued a degree in Business/Corporate Communications. He achieved an Associate of Arts and Sciences (AAS) degree in 2013. This educational background laid the groundwork for his career in data analytics and communications.
Work History at AdventHealth and CarMax
Jorhan Cruz began his career as a Laboratory Assistant (Data Entry) at AdventHealth from 2016 to 2018 in Orlando, Florida. He then transitioned to CarMax, where he worked as a Business Office Specialist from 2018 to 2020. These roles provided him with foundational skills in data management and business operations.
Technical Skills and Tools
Jorhan Cruz utilizes advanced Excel functions and Python for data manipulation, enhancing storytelling capabilities in his analyses. His expertise extends to conducting influencer vetting and providing data-driven recommendations for social optimization, particularly for Allstate, where he focuses on competitor landscape and thought leadership opportunities.