Karina Cheng
About Karina Cheng
Karina Cheng is a Senior Manager at Golin in Hong Kong SAR, specializing in integrated marketing strategies and digital media. She has extensive experience in digital and social media strategy, having held various roles in prominent companies since 2012.
Current Role at Golin
Karina Cheng serves as a Senior Manager at Golin, a position she has held since 2021. Based in Hong Kong SAR, she has accumulated three years of experience in this role. Her responsibilities include overseeing integrated marketing strategies and managing client relationships to enhance brand visibility and engagement.
Previous Experience at Golin
Karina Cheng has held multiple positions at Golin. She worked as a Digital Account Manager from 2019 to 2021, where she focused on digital marketing initiatives. Prior to that, she served as a Senior Digital Associate from 2017 to 2018, contributing to the development of digital strategies. Her tenure at Golin began with a role as a Digital Account Manager in 2018 for seven months.
Professional Background
Karina Cheng has a diverse professional background in marketing and communications. She worked at Edelman in various capacities, including Community Manager, Account Executive, and Assistant Account Executive from 2015 to 2016. Additionally, she gained experience as a Digital Consultant at Publicis Groupe from 2018 to 2019 and as a Media Sales Executive at New iMedia Solutions Limited from 2012 to 2013.
Education and Expertise
Karina Cheng earned her Bachelor’s Degree in History from The Chinese University of Hong Kong. She also attended Good Hope School. Her educational background supports her expertise in integrated marketing strategies, digital and social media strategy, influencer management, and creative content creation.