Kat Skitch
About Kat Skitch
Kat Skitch is the Strategic Insights Director at Golin, where she has worked since October 2023. She has extensive experience in developing PR strategies for major clients and has held various roles in insights and media partnerships across several companies.
Current Role at Golin
Kat Skitch serves as the Strategic Insights Director at Golin, a position she began in October 2023. In this role, she utilizes a data-led approach to inform public relations strategies for major clients, including well-known brands such as LEGO and Magnum Ice Cream. Her focus is on developing insights that drive effective communication strategies and enhance client engagement.
Previous Experience in Strategic Insights
Before her current role, Kat Skitch worked at Golin as the Strategic Insights Manager from 2021 to 2023. In this capacity, she contributed to the development of PR strategies for both global and UK consumer clients. Her experience also includes positions at Attest, where she held roles as Consumer Insights Manager and Consumer Insights Analyst, further solidifying her expertise in insights-driven strategy.
Career Background
Kat Skitch's career began with various roles in insights and media partnerships. She worked at LADbible Group as a Strategic Insights Executive and later as an Insights Strategist from 2017 to 2019. Her early experience includes a position as a Paid Media Analyst at Adapt in 2016. This diverse background has equipped her with a comprehensive understanding of consumer insights and media strategies.
Educational Background
Kat Skitch earned her Bachelor's degree in German with Business Management from Queen Mary University of London, where she studied from 2013 to 2017. This educational foundation has contributed to her analytical skills and understanding of business dynamics, which she applies in her professional roles.