Kelsey Shea
About Kelsey Shea
Kelsey Shea is the Director of Purpose Brand Marketing at Golin, where she focuses on social impact marketing strategies. With a background in public relations and a Master of Business Administration from Northwestern University, she has held various roles in marketing and account management across several organizations.
Current Role at Golin
Kelsey Shea currently serves as the Director of Purpose Brand Marketing at Golin, a position she has held since 2022. In this role, she focuses on developing and implementing social impact marketing programs and strategies. She has been with Golin since 2016, initially working as a Senior Account Manager in the Social Purpose Practice. Her responsibilities include maintaining a strategic view of client business goals and collaborating with cross-functional teams to enhance their social purpose initiatives.
Previous Experience at Ketchum
Before her tenure at Golin, Kelsey Shea worked at Ketchum as an Account Supervisor from 2019 to 2020 in Chicago, Illinois. In this role, she managed client accounts and contributed to various marketing strategies. Her experience at Ketchum added to her expertise in public relations and brand marketing.
Educational Background
Kelsey Shea holds a Master of Business Administration (MBA) from the Kellogg School of Management at Northwestern University, where she studied from 2020 to 2023. She also earned a degree in Public Relations and Economics from Marquette University, completing her studies there from 2010 to 2014. Additionally, she attended the Academy of Holy Angels, which contributed to her foundational education.
Internships and Early Career
Kelsey Shea gained valuable experience through various internships early in her career. She interned at the Minnesota Children's Museum in 2012, where she worked in events and membership for three months. She also held positions as a Talent Acquisition Intern at Medtronic and a Public Relations Intern at Roepke Public Relations in 2014. These roles provided her with insights into marketing and public relations, shaping her career trajectory.
Specialization in Social Impact Marketing
Kelsey Shea specializes in social impact marketing programs and strategies. She has developed and operationalized creative plans for consumer packaged goods (CPG) and technology companies, focusing on their social purpose. Her strategic approach helps clients align their business goals with meaningful social initiatives, enhancing their brand reputation and community engagement.