Krithi Sundar
About Krithi Sundar
Krithi Sundar is a Senior Manager specializing in Copywriting and Content Strategy at Golin in Hong Kong SAR. With over 10 years of experience in integrated PR and crisis management, she has held various roles at notable organizations, including Google and Adfactors PR.
Current Role at Golin
Krithi Sundar serves as the Senior Manager for Copywriting and Content Strategy at Golin, a position she has held since 2021. In this role, she focuses on developing and executing content strategies that align with client objectives. Her expertise in integrated communications and crisis management contributes to Golin's reputation in the industry. Based in Hong Kong SAR, she plays a key role in enhancing the agency's content offerings.
Previous Experience at Google
Krithi Sundar worked at Google as an Associate Account Strategist from 2010 to 2013. During her tenure in Hyderabad, she was involved in strategizing online sales and operations, leveraging her analytical skills to optimize client accounts. This experience provided her with a strong foundation in digital marketing and account management.
Educational Background
Krithi Sundar holds a Master's degree in Mass Communication/Media Studies from Sophia Institute of Social Communications Media, which she completed from 2013 to 2014. Prior to that, she earned a Bachelor's degree in Commerce (Honours) from Osmania University, studying from 2007 to 2010. Her educational background supports her expertise in communication and media strategy.
Professional Experience in PR and Communications
Krithi Sundar has over 10 years of experience in integrated public relations, reputation management, and crisis preparedness. She has held various roles, including Account Manager for Digital PR and Crisis Management at Adfactors PR, where she managed the Crisis Preparedness and Digital Communications division. Additionally, she served as a Mentee Lead for the Sustainable Communications Programme at the Asia-Pacific Association of Communication Directors.
Freelance Consulting and Specializations
Since July 2019, Krithi Sundar has specialized as a freelance consultant in digital crisis management and integrated communications strategy. Her consulting work allows her to apply her extensive knowledge and experience to help organizations navigate complex communication challenges. This role complements her ongoing work in the communications field.