Lisa Serritella
About Lisa Serritella
Lisa Serritella serves as the Vice President of Integrated Marketing Communications at Golin, where she has worked for 17 years. She specializes in issues and crisis communications, brand-building, and integrated marketing campaigns, leveraging over 15 years of experience in both B2C and B2B sectors.
Work at Golin
Lisa Serritella has served as Vice President of Integrated Marketing Communications at Golin since 2007. Based in Chicago, Illinois, she has been instrumental in developing integrated communications and marketing strategies that enhance brand visibility and drive profitability. Her role encompasses overseeing various initiatives, including issues and crisis communications, as well as social purpose projects. With a focus on both B2C and B2B sectors, she collaborates with Fortune 500 companies to create impactful campaigns.
Previous Experience at Exelon Nuclear
Before joining Golin, Lisa Serritella worked as a Communications Specialist at Exelon Nuclear from 2005 to 2006. In this position, she contributed to the development and execution of communication strategies within the organization. Her experience at Exelon provided her with a foundation in corporate communications, which she later applied to her role at Golin.
Education and Expertise
Lisa Serritella earned a Bachelor of Science degree in Communications from Illinois State University, where she studied from 2001 to 2005. Her educational background complements her professional expertise in brand-building, reputation management, and executive visibility. With over 15 years of experience, she specializes in architecting integrated marketing campaigns that effectively communicate brand stories and drive business results.
Achievements in Integrated Marketing Communications
Throughout her career, Lisa Serritella has established a proven track record in issues and crisis communications, as well as social purpose initiatives. Her skills include turning data into actionable solutions and enhancing brand storytelling. By leveraging her experience in both B2C and B2B sectors, she has successfully led campaigns that attract talent and improve organizational reputation.