Melissa Barto
About Melissa Barto
Melissa Barto is a Director at Golin in Los Angeles, California, where she has worked since 2017. She has extensive experience in event planning, media relations, and social media strategies across various industries, including consumer packaged goods and automotive.
Current Role at Golin
Melissa Barto has been serving as a Director at Golin since 2017. In this role, she is based in Los Angeles, California, where she develops strategic partnerships and brand awareness campaigns for notable clients, including MTN Dew and Ferrero. Her responsibilities include overseeing communications strategies for high-profile clients in the consumer packaged goods (CPG) and automotive industries, such as Purina and Lexus.
Previous Experience in Event Planning
Prior to her current position, Melissa Barto gained valuable experience in event planning and on-site coordination. She worked as a Special Events Coordinator at F. Gavina and Sons, Inc. from 2010 to 2011, where she focused on enhancing client engagement and brand presence. Additionally, she held roles at The Rogers Group, starting as an Account Coordinator from 2005 to 2006 and later as an Assistant Account Executive from 2006 to 2007.
Media Relations and Social Media Expertise
Melissa Barto has extensive experience managing media relations and social media strategies across various sectors, including food and beverage and automotive. Her background includes working as an Account Executive at Bread and Butter PR for five months in 2010, where she further developed her skills in client communication and brand promotion.
Education and Academic Background
Melissa Barto earned her Bachelor of Arts degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill. She attended the university from 2001 to 2005, where she built a strong foundation in communication strategies that have contributed to her professional success in public relations and marketing.
Specialization in Content Creation
In her current role at Golin, Melissa Barto specializes in content creation and video production. This focus allows her to deliver comprehensive service offerings to clients, enhancing their brand narratives and engagement through visual storytelling and strategic content development.