Michelle Rizzi
About Michelle Rizzi
Michelle Rizzi is a Senior Manager of Influencer Marketing at Golin, with extensive experience in influencer casting, recruitment, and campaign management. She has previously held positions at various companies, including Derris and Collectively Inc, and has built strong relationships with influencers across multiple industries.
Current Role at Golin
Michelle Rizzi serves as the Senior Manager of Influencer Marketing at Golin, a position she has held since 2023. In this role, she focuses on developing and executing influencer marketing strategies that align with client objectives. Her responsibilities include managing influencer relationships and overseeing campaign performance. Rizzi's expertise in influencer casting and recruitment enhances Golin's capabilities in the competitive marketing landscape.
Previous Experience in Influencer Marketing
Before joining Golin, Rizzi worked at Derris as the Associate Director of Influencer Marketing for six months in 2022. Prior to that, she spent two years at Collectively Inc as a Producer for Collaborations, where she honed her skills in influencer marketing. Her experience includes managing campaigns for notable brands, such as Verizon Value Brands, which encompasses Straight Talk, Total by Verizon, and Tracfone.
Background in Creative Strategy
Rizzi's career includes a significant tenure at Day One Agency, where she worked as a Culture and Community Strategist from 2019 to 2020 and as an Associate Digital Creative Strategist from 2017 to 2019. In these roles, she developed creative strategies that engaged audiences and fostered community connections. Her background in creative strategy complements her influencer marketing expertise.
Educational Qualifications
Michelle Rizzi earned her Bachelor of Arts (B.A.) degree from Syracuse University, where she majored in Magazine Journalism and minored in Art History from 2008 to 2012. She also studied Art History in Florence, Italy, in 2011. Her education provided a strong foundation in communication and media, which supports her work in influencer marketing and creative strategy.
Diverse Industry Experience
Rizzi has built relationships with influencers across various sectors, including spirits, hospitality, interiors, beauty, food, fashion, fintech, health/wellness, and pet food. Her ability to connect with diverse tastemakers enhances her effectiveness in influencer marketing campaigns. Additionally, she has experience in briefing and reporting for these campaigns, ensuring comprehensive management and evaluation.