Miki Lai
About Miki Lai
Miki Lai is an APAC Senior Strategist at Golin, based in Shanghai, China, with a strong background in digital marketing and academic research. She holds a Bachelor's degree in Broadcasting from Universiti Tunku Abdul Rahman and a Master's degree in Communication and Media Studies from East China Normal University.
Work at Golin
Miki Lai currently serves as the APAC Senior Strategist at Golin, a position held since 2021. In this role, Miki focuses on developing strategic initiatives that leverage digital innovation to create impactful changes in consumers' lives. Prior to this role, Miki worked at Golin as the Planning & Analytics Lead for six years, from 2015 to 2021, where responsibilities included analyzing market trends and consumer behavior.
Education and Expertise
Miki Lai holds a Bachelor's degree in Broadcasting from Universiti Tunku Abdul Rahman, completed between 2006 and 2009. Miki furthered education by obtaining a Master's degree in Communication and Media Studies from East China Normal University, studying from 2009 to 2012. During postgraduate studies, Miki developed a passion for academic research, which led to opportunities in social media research and marketing.
Background
Miki Lai has a diverse professional background in digital marketing and strategy. Miki began the career as a Social Media Research Analyst at Brandtology in 2011, followed by a role as a Digital Marketing Analyst at Superbla! from 2012 to 2014. Miki then transitioned to APD as a Marketing Planner for a year before returning to Golin in various strategic roles.
Achievements
Throughout the career, Miki Lai has transitioned from uncovering insights to becoming a digital strategist. This journey involved learning from experienced marketers and advertisers, which has informed Miki's approach to digital innovation. Miki's background in video production also contributes valuable insights into the behind-the-scenes aspects of marketing and communication.