Rachel Martinez
About Rachel Martinez
Rachel Martinez serves as the Senior Manager of Crisis Management at Golin, where she has worked since 2021. With a background in communications and crisis management, she has developed strategies for high-profile clients and is dedicated to promoting equal opportunities and sustainability.
Work at Golin
Rachel Martinez has been employed at Golin since 2021, serving as the Senior Manager of Crisis Management. In this role, she has been responsible for managing crises for high-profile clients, including Pinterest, Microsoft, and Walmart. Her work focuses on developing internal plans to foster positive culture change and creating comprehensive litigation materials for major corporations. Prior to her current position, she worked as a Manager (SAE) in Issues & Crisis Management at Golin from 2018 to 2021.
Previous Experience
Before joining Golin, Rachel Martinez held various positions that contributed to her expertise in communications and crisis management. She worked as a Communications and Marketing Advisor at Pacific Community Ventures from 2018 to 2019. Prior to that, she served as an Account Executive at WE Communications, focusing on Microsoft Brand Reputation Management from 2017 to 2018. Additionally, she gained experience as a Public Relations and Communications Intern at USA Diving in 2015 and as a Communications and Development Intern at Children's Bureau, Inc in 2014.
Education and Expertise
Rachel Martinez earned her Bachelor of Arts degree from Indiana University Bloomington, where she studied Journalism, Public Relations, and Fundraising & Resource Development. Her educational background has equipped her with the skills necessary to optimize communications strategies using data. She is passionate about promoting equal career opportunities, sustainability, and tech-for-good initiatives.
Crisis Management Skills
In her role as Senior Manager of Crisis Management, Rachel Martinez has developed and implemented strategies for managing crises for several high-profile clients, including Adobe, United Airlines, and Hyatt. She has devised internal plans aimed at driving positive culture change within organizations and has created comprehensive materials for litigation purposes. Her experience in crisis management is complemented by her ability to develop policy narratives and strategies for corporate philanthropy programs.