Rachel Petty
About Rachel Petty
Rachel Petty is the Director of Influencer Marketing at Golin, where she has worked since 2024. She has a diverse background in marketing and communications, with previous roles at various organizations including James Madison University, Her Campus Media, and MML PR.
Work at Golin
Rachel Petty currently serves as the Director of Influencer Marketing at Golin, a position she has held since 2024. Prior to this role, she was a Senior Manager of Influencer Marketing at the same company from 2022 to 2024. In her current capacity, she focuses on developing and executing influencer marketing strategies, leveraging her extensive experience in the field to drive brand engagement and awareness.
Education and Expertise
Rachel Petty earned her Bachelor’s Degree in Journalism from James Madison University, where she studied from 2013 to 2017. Additionally, she studied Spanish Language and Literature at Universidad de Salamanca in 2015. Her educational background supports her expertise in communications, marketing, and influencer strategies, complemented by her skills in both paid and organic social media strategies and affiliate marketing.
Background
Rachel Petty has a diverse professional background, beginning her career as a Cashier at Giant Food from 2011 to 2013. She has held various roles in communications and marketing, including internships and positions at James Madison University, Her Campus Media, and New York Post. Her experience spans multiple sectors, including food and beverage, health and wellness, and technology, showcasing her versatility in account management.
Previous Work Experience
Before her current role at Golin, Rachel Petty worked in several notable positions. She was a Senior Performance Analyst at Power Digital Marketing from 2021 to 2022 and served as a Senior Account Executive at MML PR in 2020. Her roles at Her Campus Media included National Contributing Writer and Love Editor, where she contributed to the platform for several years. Additionally, she gained experience as a Beauty Public Relations Intern at DEVRIES GLOBAL in 2017.
Achievements in Influencer Marketing
Rachel Petty has extensive experience in influencer marketing, particularly with projects for Adobe Creative Cloud. Her work in this area has involved developing strategic partnerships and campaigns that enhance brand visibility and engagement. Her background in account management across various consumer brand verticals has equipped her with the skills necessary to navigate the complexities of influencer collaborations.