Ricarsha Mobley
About Ricarsha Mobley
Ricarsha Mobley is a Senior Strategist at Golin, where she has worked since 2020. She has a background in public relations and marketing, having held various roles in organizations such as the Austin Film Festival and Boys & Girls Clubs of Greater Dallas.
Work at Golin
Ricarsha Mobley has been employed at Golin as a Senior Strategist since 2020. In this role, she focuses on measuring and analyzing the impact of influencer programs. She specializes in client reporting and analytics, emphasizing social insights and social listening to ensure that key performance indicators are met. Her work supports the overall strategic objectives of the agency, contributing to the development of effective communication strategies.
Previous Experience in Marketing and PR
Prior to her current position, Ricarsha Mobley gained valuable experience in the marketing and public relations field. She worked as a Marketing and PR Intern at the Austin Film Festival for five months in 2018. Additionally, she served as an Account Executive at Texas Tower PR from 2017 to 2018 for eight months. Her role at Boys & Girls Clubs of Greater Dallas as a Marketing Assistant lasted three months in 2019. These positions provided her with a solid foundation in marketing strategies and public relations practices.
Education and Expertise
Ricarsha Mobley earned a Bachelor of Science degree in Public Relations/Image Management from The University of Texas at Austin. She studied there from 2015 to 2019, completing her degree in four years. Her educational background equips her with the knowledge and skills necessary for her work in strategic communication and marketing analytics.
Research and Analytics Skills
In her current role and previous positions, Ricarsha Mobley has developed strong research and analytical skills. She conducts both quantitative and qualitative research to support the new business team with valuable insights. This research informs strategic decisions and enhances the effectiveness of marketing campaigns, demonstrating her ability to leverage data for business growth.
Internship and Early Career Roles
Ricarsha Mobley began her career with several internships and early roles that contributed to her professional development. She worked as a Social Media Intern at StorySistas for three months in 2019 and served as a Student Assistant at Moody College of Communication for one year from 2018 to 2019. Additionally, she was an Afterschool Crew Leader at Side by Side Kids for four months in 2016. These experiences provided her with diverse skills in communication and program management.