Sarah Trigg
About Sarah Trigg
Sarah Trigg serves as the Director of Internal Communications at Golin, where she specializes in employer branding, crisis communications, and DEI initiatives. With a background in advertising and public relations, she has held various roles in corporate communications, including positions at Pier 1 and GameStop.
Current Role at Golin
Sarah Trigg serves as the Director of Internal Communications at Golin, a position she has held since 2021. In this role, she leads integrated teams comprising mid- and junior-level staff across various departments, including media, strategy, planning, internal, research, and creative. She focuses on delivering comprehensive analytics for corporate and employee communications campaigns, utilizing methods such as surveying, data review, analysis, and reporting to measure campaign effectiveness.
Previous Experience at Pier 1
Before joining Golin, Sarah Trigg worked as the Corporate Communications Manager at Pier 1 from 2017 to 2020. During her tenure, she contributed to the planning, development, and delivery of communications strategies, particularly in the context of mergers and acquisitions and cultural initiatives. Her experience there helped her refine her skills in employer branding and crisis communications.
Educational Background
Sarah Trigg earned her Bachelor of Arts degree in Advertising and Public Relations from Drury University, where she studied from 2002 to 2006. This educational background provided her with a solid foundation in communication strategies and practices, which she has applied throughout her career in various roles.
Expertise in Communication Strategies
Sarah Trigg specializes in several key areas within the field of communications. Her expertise includes employer value proposition, employer branding, thought leadership, crisis communications, change management, and diversity, equity, and inclusion (DEI) initiatives. She regularly contributes to strategic project and program planning, emphasizing the importance of strong client relationships.
Career Progression and Roles
Throughout her career, Sarah Trigg has held various roles that have contributed to her professional growth. Prior to her position at Pier 1, she worked at GameStop as the Corporate Giving and Strategic Initiatives Senior Coordinator from 2013 to 2015. She also served as a Merchandising Assistant at Walgreens from 2016 to 2017, gaining experience in corporate communications and strategic initiatives across different industries.