Susan Herrmann
About Susan Herrmann
Susan Herrmann serves as the Executive Director of Media Relations at Golin, where she has worked since 2008. With extensive experience across various sectors, she provides media relations strategy and leads executive visibility programs for corporate and healthcare clients.
Work at Golin
Susan Herrmann has served as the Executive Director of Media Relations at Golin since 2008. In this role, she provides strategic media relations counsel to a diverse range of clients, including those in the corporate and healthcare sectors. Herrmann leads executive visibility programs aimed at enhancing the public profiles of her clients. She co-developed the Communicate to Win media training program, which focuses on equipping clients with essential skills for effective communication in media settings.
Previous Experience at Ketchum
Before joining Golin, Susan Herrmann worked at Ketchum as Vice President and Media Strategist from 1997 to 2008. During her 11 years at Ketchum, she developed expertise in media strategy and client relations. This experience laid the foundation for her current role at Golin, where she continues to leverage her background in media relations.
Education and Expertise
Susan Herrmann studied at Indiana University Bloomington, where she focused on Journalism and English. She achieved a degree in Journalism, which has informed her professional approach in media relations. Herrmann possesses specific industry experience across various sectors, including foodservice, hospitality, retail, consumer packaged goods, professional services, healthcare, pharmaceutical, financial services, and nonprofit organizations.
Coaching and Training Experience
Throughout her career, Susan Herrmann has coached hundreds of individuals, including executives, athletes, celebrities, physicians, and scientists, in media training sessions. Her extensive experience in coaching has contributed to her reputation as a knowledgeable resource in media relations and communication strategies.