Svetlana Borisova
About Svetlana Borisova
Svetlana Borisova is the Head of Creative and Strategy Department at Golin and Comunica in Moscow, Russia. She has over 20 years of experience in the marketing and creative industries, having previously worked at e:mg Effective Marketing Group.
Current Role at Golin
Svetlana Borisova serves as the Head of Creative and Strategy Department at Golin, a position she has held since 2015. In this role, she is responsible for overseeing creative initiatives and strategic planning within the organization. Her leadership contributes to the development of innovative marketing strategies that align with client objectives. Golin operates in the competitive landscape of public relations and marketing, and Borisova's expertise plays a crucial role in shaping the agency's creative direction.
Experience at Comunica
Borisova has been with Comunica as the Head of Creative and Strategy Department since 2012. Her tenure at Comunica spans over a decade, during which she has led various creative projects and strategic initiatives. Her role involves collaborating with teams to enhance brand visibility and engagement through effective marketing strategies. Comunica is known for its focus on integrated communication solutions, and Borisova's contributions are integral to its success.
Previous Experience at e:mg Effective Marketing Group
Before her current roles, Svetlana Borisova worked at e:mg Effective Marketing Group as Creative Group Head from 2005 to 2011. During her six years at e:mg, she was involved in developing creative concepts and strategies that supported the agency's marketing efforts. Her experience at e:mg laid the groundwork for her subsequent roles in creative leadership and strategic planning.
Educational Background
Svetlana Borisova studied at МГТУ им. Косыгина, where she achieved the qualification of Дизайнер-стилист from 1998 to 2003. This educational background provided her with foundational skills in design and styling, which have been essential in her career in the creative and marketing sectors. Her academic training supports her ability to lead creative teams and develop effective marketing strategies.