Thierry Nguyen
About Thierry Nguyen
Thierry Nguyen serves as Vice President and Director (Connector) at Golin, where he leads media strategy for key gaming campaigns at Nintendo of America. He has extensive experience in media relations, overseeing earned media reports, and developing strategies based on industry insights.
Work at Golin
Thierry Nguyen has been serving as Vice President, Director (Connector) at Golin since 2021. In this role, he leads the media strategy and execution for significant game campaigns and initiatives, particularly for Nintendo of America. His responsibilities include supervising the production of earned media reports on a weekly, monthly, and quarterly basis. He actively monitors the client industry, competition, and media coverage to create actionable strategies that enhance client visibility and engagement.
Media Strategy and Execution
In his capacity at Golin, Thierry Nguyen focuses on developing and implementing media strategies that align with client objectives. He emphasizes pitching stories to the gaming media space to secure top-tier earned coverage. This involves cultivating and maintaining relationships with producers, reporters, and other media contributors, which is essential for effective communication and outreach in the gaming industry.
Client Monitoring and Strategy Development
Thierry Nguyen is responsible for monitoring the client industry and competition. He analyzes media coverage to identify trends and opportunities, allowing him to develop actionable strategies that enhance the client's media presence. This proactive approach ensures that the campaigns remain relevant and impactful within the fast-paced gaming sector.
Background in Media Relations
With a focus on media relations, Thierry Nguyen has built a network of connections within the media industry. His role requires him to engage with various media professionals to facilitate story placements and coverage for his clients. This background supports his effectiveness in securing media attention for gaming initiatives and campaigns.