Tracy Ward
About Tracy Ward
Tracy Ward is a Senior Account Manager at Golin, specializing in experiential events for high-profile clients in the Lifestyle, CPG, and Tech sectors. With a diverse background in public relations and brand representation, she has extensive experience in managing influencer campaigns and event planning across North America.
Work at Golin
Tracy Ward has been employed at Golin as a Senior Account Manager since 2022. In this role, she has focused on managing high-profile accounts in the Lifestyle, Consumer Packaged Goods (CPG), and Technology sectors. Her responsibilities include planning and executing experiential events across Canada and the USA, ensuring that client objectives are met effectively.
Professional Background
Tracy Ward has a diverse professional background with experience in various roles related to marketing, public relations, and customer service. Prior to her current position at Golin, she worked at Viral Nation as a Creative Manager and at Pennant Media Group Ltd. as a Public Relations Coordinator. Her earlier roles include positions at I Love Travel!, The Body Shop, and Canada's Wonderland, where she developed skills in client engagement and event management.
Education and Expertise
Tracy Ward holds a Bachelor's Degree in Public Relations/Image Management from Humber College, which she completed from 2014 to 2018. She also studied Law and Society at York University, earning another Bachelor's Degree from 2012 to 2014. Her educational background supports her expertise in managing client relationships and executing strategic marketing initiatives.
Experience with Influencer Campaigns
Tracy has extensive experience in contracting and negotiating with influencers globally for various marketing campaigns. Her work involves collaborating with influencers across multiple social media platforms, which enhances brand visibility and engagement for her clients. This experience is integral to her role at Golin, where influencer partnerships are key to successful marketing strategies.
Previous Roles and Responsibilities
Before joining Golin, Tracy held several positions that contributed to her professional development. She served as a Brand Representative at Boutique WLKN, a Brand Ambassador at Intercept Group North America, and a Sales Associate at The Body Shop. Each of these roles helped her build a strong foundation in customer service, brand representation, and public relations.