Yi Lu
About Yi Lu
Yi Lu is a Connector Manager at Golin in Beijing, China, where he has worked since 2019. He has a diverse background in public relations and communication, with experience in various roles across multiple organizations.
Work at Golin
Currently, Yi Lu serves as the Connector Manager at Golin, a role held since 2019. Based in Beijing, China, Yi Lu focuses on developing and implementing communication strategies that enhance connectivity and engagement. This position involves supporting various initiatives from ideation to execution, leveraging strong bi-lingual communication skills to foster effective interactions.
Previous Experience
Before joining Golin, Yi Lu worked at DEVRIES GLOBAL as a Senior Associate for 10 months in 2017 and 2018. Additionally, Yi Lu held positions at Ketchum Public Relations as a PR Assistant Intern and at GroupM as a Senior Mobile Intelligence Executive. These roles contributed to a diverse background in public relations and communication, enhancing expertise in both international and boutique agency environments.
Education and Expertise
Yi Lu earned a Master of Science (M.S.) in Public Relations, Advertising, and Applied Communication from New York University, completing the program from 2012 to 2014. Prior to this, Yi Lu obtained a Bachelor of Arts (B.A.) in Human Resources Management from Xidian University, studying from 2008 to 2012. This educational background supports a strong foundation in communication and strategic planning.
Freelance Work
In addition to the role at Golin, Yi Lu has been self-employed as a Freelance Celebrity Manager since 2018. This position involves managing relationships and strategies for various clients, showcasing the ability to navigate complex issues and regulatory environments effectively.
Internship Experience
Yi Lu has gained valuable experience through various internships, including a Public Relations Internship at Deussen Global Communications in 2014 and a role as a New York Fashion Week Consultant/Freelance Writer for Cosmopolitan Magazine from 2013 to 2014. These internships provided practical insights into the public relations field and contributed to the development of communication strategies.