Zita Wang
About Zita Wang
Zita Wang is a Senior Vice President of Integrated Marketing Communications at Golin, proficient in video marketing and online reputation management. With a strong background in digital marketing and a focus on mobile O2O strategies, she has held various senior roles in notable companies in China, including Weber Shandwick and Cohn & Wolfe.
Current Role at Golin
Zita Wang serves as the Senior Vice President of Integrated Marketing Communications (IMC) at Golin. She has held this position since 2021 and operates from the company's office located on Huaihai Middle Rd, Shanghai, China. In her role, she focuses on developing and implementing marketing strategies that integrate various communication channels to enhance brand visibility and engagement.
Professional Experience
Zita Wang has a diverse professional background in marketing and communications. Prior to her current role at Golin, she worked at Weber Shandwick as Senior Vice President of Digital Marketing since 2017, and previously served as a Digital Senior Consultant from 2010 to 2013. She also held the position of Senior Account Director of Digital at Cohn & Wolfe from 2013 to 2017 in Shanghai. Earlier in her career, she worked as an Account Executive at Shunya Total Communication Group from 2008 to 2009.
Education and Expertise
Zita Wang holds two Bachelor's Degrees from Shanghai University. She studied Real Estate from 2005 to 2008 and Advertising from 2004 to 2008. Her educational background supports her expertise in various marketing disciplines, including video marketing, online reputation management, and SEO/SEM strategies.
Specializations in Marketing
Zita Wang specializes in several key areas of marketing. She is proficient in video marketing, utilizing visual content to engage audiences. Her skills extend to mobile O2O marketing strategies, social listening and analysis, and E-influencer relations. She effectively engages with digital influencers to enhance brand visibility and is experienced in APP and blog marketing to expand brand reach.