Charlotte O'donnelly
About Charlotte O'donnelly
Charlotte O'Donnelly is a Senior Product Marketing Manager with extensive experience in product marketing across various companies, including GoLinks, Poppulo, and Payscale. She has a proven track record of enhancing market positioning and driving product success through strategic initiatives.
Current Role at GoLinks
Charlotte O'Donnelly serves as a Senior Product Marketing Manager at GoLinks, a position she has held since 2022. In this role, she has been instrumental in driving product marketing strategies that have elevated the company's category ranking from #7 to #2. She has led initiatives such as a user review campaign that resulted in a 7x increase in customer testimonials, enhancing the company's market positioning. Additionally, she has implemented Product-Led Growth (PLG) tactics, focusing on in-product conversion and upsell opportunities.
Previous Experience in Product Marketing
Before joining GoLinks, Charlotte O'Donnelly accumulated extensive experience in product marketing across various organizations. She worked at Poppulo as a Senior Product Marketing Manager for 11 months and held the position of Product Marketing Manager at Payscale (Payfactors) for three years. Additionally, she served as Director of Product Marketing at Tradeswell for four months. Her roles have consistently involved overseeing product launches and marketing strategies.
Background in Research and Consulting
Charlotte began her career as a Research Analyst at Blue Hill Research, focusing on IoT and Mobile Technology for one year. She also worked as an Associate Consultant at Endeavour Partners for nearly a year. These positions provided her with a strong foundation in research and analysis, which she later applied in her product marketing roles.
Educational Qualifications
Charlotte O'Donnelly earned her Bachelor’s Degree from Northeastern University, where she studied Information Management, Marketing, and Law. This educational background has equipped her with a diverse skill set that supports her work in product marketing and management.
Internship Experience
Charlotte's early career included internships that contributed to her professional development. She interned as a Buyer at Wayfair, a Product Marketing Intern in Running Footwear at Reebok, and an Accounting Intern at FUJIFILM Electronic Materials U.S.A., Inc. These experiences provided her with insights into various aspects of business operations and marketing.