Alex Gueriguian

Alex Gueriguian

Chief Product Officer @ Goloot

About Alex Gueriguian

Alex Gueriguian serves as the Chief Product Officer at GoLoot, where he specializes in user experience, data analytics, and product delivery. With extensive experience in product storytelling and go-to-market strategies, he has held key roles at various companies, including Jogogo and Fidel.

Work at GoLoot

Alex Gueriguian serves as the Chief Product Officer at GoLoot, a position he has held since 2020. In this role, he focuses on user experience, product discovery, and product delivery. His responsibilities include leading product strategy and ensuring alignment with market needs. Gueriguian's expertise in data and analytics supports the development of effective go-to-market strategies. His tenure at GoLoot has allowed him to leverage his extensive background in product management to enhance the company's offerings.

Previous Experience at Jogogo

Before joining GoLoot, Alex Gueriguian worked at Jogogo as Chief Product Officer and Board Member from 2016 to 2020. During his time there, he was instrumental in shaping the company's product vision and strategy. His leadership contributed to the development of innovative products and effective storytelling techniques that resonated with users. Gueriguian's experience at Jogogo laid the groundwork for his subsequent role at GoLoot.

Education and Expertise

Alex Gueriguian studied at Concordia University, where he earned a Bachelor of Arts in Psychology and a Bachelor of Fine Arts in Film Production. His educational background provides a strong foundation for his work in user experience and product management. Gueriguian's expertise includes market and user research, agile implementation, and effective communication of complex concepts to diverse audiences. His academic and professional experiences have established him as a subject matter expert in understanding markets and consumer behavior.

Career Background

Gueriguian's career spans various roles in product management and strategy. He began as a Development and Post-Production Manager at STUDIOCANAL in 2002, followed by a position as Production Manager at Goyaves. He later founded Fidel, where he served as Head of Strategy for nine years. Additionally, he held advisory roles at LuckyHammers. His diverse background in different industries, including media, retail, and technology, has equipped him with a comprehensive understanding of product development and market dynamics.

Achievements in Product Management

Throughout his career, Alex Gueriguian has demonstrated a proven record in building and leading teams focused on product storytelling and go-to-market strategies. His ability to translate challenges into opportunities has led to the creation of transformative experiences for users. Gueriguian's collaborative efforts with influential companies across various sectors have further solidified his reputation as a leader in product management.

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