Alexandra Mikhaylova
About Alexandra Mikhaylova
Alexandra Mikhaylova is a Partner Success Manager based in Montreal, Quebec, Canada, with extensive experience in media buying and planning. She has a background in sales and customer care, having worked for various companies in the mobile gaming and advertising sectors.
Work at Goloot
Alexandra Mikhaylova has been serving as a Partner Success Manager at Goloot since 2021. In this role, she focuses on managing partnerships and ensuring client satisfaction. Her responsibilities include leading the POC Programmatic campaigns, where she applies her expertise in media buy and media planning. Alexandra's work involves strategic allocation of advertising budgets across various media platforms, contributing to the overall success of the company's initiatives.
Previous Experience in Mobile Gaming
Prior to her current position, Alexandra worked at Mistplay as an Account Executive in Mobile Gaming for four months in 2020. During her time there, she gained experience in the mobile gaming sector, focusing on client relationships and sales strategies. This role contributed to her understanding of the gaming industry and enhanced her skills in user acquisition.
Education and Expertise
Alexandra Mikhaylova holds a Bachelor in Advertising from Don State Technical University, where she studied from 2005 to 2010. Additionally, she pursued further education at McGill University School of Continuing Studies from 2017 to 2020. Her academic background, combined with her professional experience, has equipped her with expertise in media buy, media planning, and user acquisition strategies.
Sales and Client Relationship Management
Alexandra has extensive experience in handling the entire sales cycle, which includes lead generation, closing deals, and maintaining client relationships. Her previous roles, including positions at Wordans.com and TrafficJunky, have allowed her to develop strong skills in customer care and account management. She has directly contributed to raising a seed round by analyzing POC findings and packaging data for investor review.
Career Progression in Advertising
Before her current role, Alexandra held various positions in the advertising sector. She worked as an Advertising Sales Manager at Russian Railways from 2009 to 2012 and later as an Account Executive at district m and Sharethrough in 2020 and 2021, respectively. These roles provided her with a solid foundation in programmatic advertising and account management, further enhancing her capabilities in the industry.