Laurie Gregory
About Laurie Gregory
Laurie Gregory's Current Role
Laurie Gregory serves as the Chief Retail and Brand Officer. She plays a key role in overseeing and executing the company's retail and brand strategies, ensuring alignment with the overall mission and goals.
Co-founding Sunrise Beauty
Laurie Gregory co-founded Sunrise Beauty, a turn-key product development agency. The company specializes in creating innovative solutions and comprehensive services in the beauty industry, leveraging Laurie's extensive experience to deliver high-quality products and brand experiences.
Founding Executive of Bath and Body Works
Laurie Gregory was one of the founding executives of Bath and Body Works. She was instrumental in shaping the company's design, branding, product lines, and in-store experience. Under her leadership, Bath and Body Works grew to 1,600 stores and reached $2 billion in sales.
Transition to Cannabis Industry
Laurie Gregory transitioned from the beauty and wellness industry into the cannabis space. She most recently served as the Chief Brand and Product Officer at Skymint Brands. In this role, she pioneered the retailization of the recreational cannabis industry in Michigan and developed a diverse portfolio of brands and products.
Omni-Channel Marketing Strategy at Skymint Brands
At Skymint Brands, Laurie Gregory led the implementation of a fully integrated omni-channel marketing strategy. This approach aimed to provide a seamless customer experience across various platforms, enhancing brand presence and customer engagement in the growing market.