Ashana Beria
About Ashana Beria
Ashana Beria is an Optimization Manager at GoodUnited, where she has worked since 2021 in the Charleston, South Carolina Metropolitan Area. She possesses advanced skills in data visualization and analysis, with a strong background in both B2B and B2C marketing strategies.
Work at GoodUnited
Ashana Beria has been serving as the Optimization Manager at GoodUnited since 2021. In this role, she focuses on enhancing marketing strategies to improve customer engagement and conversion rates. Prior to her current position, she worked as a Senior Optimization Analyst at the same company for five months. Her experience at GoodUnited is rooted in her ability to lead cross-functional teams and deliver cohesive brand stories.
Education and Expertise
Ashana Beria holds a Bachelor of Arts in Fashion Management from the London College of Fashion, which she completed from 2011 to 2014. She furthered her education by obtaining a Master of Business Administration with a focus on Product Management and Marketing Strategy from the Simon Business School at the University of Rochester, graduating in 2020. Her educational background supports her advanced skills in data visualization and analysis, particularly using tools like Tableau and R.
Background
Ashana Beria has a diverse professional background, having worked in various roles across different industries. She began her career as a Marketing Research Intern at LUCAS HUGH in 2013 and later held positions such as Marketing Operations Manager at Vizyon.in and Project Manager at Simon Vision Consulting. Her experience spans both B2B and B2C marketing strategies, emphasizing her capability in optimizing customer engagement.
Technical Skills
Ashana possesses a strong technical skill set that includes proficiency in SQL, Google Analytics, and Microsoft NAV. These tools enable her to execute comprehensive marketing strategies effectively. Additionally, she has expertise in digital marketing tools such as Pacvue, Merchant Words, and Viral Launch, which are specifically designed for Amazon advertising. Her skills in data analysis enhance her ability to turn insights into actionable marketing strategies.
Previous Work Experience
Before joining GoodUnited, Ashana Beria gained valuable experience in various roles. She worked as a Consultant at 650 Labs for seven months and served as a Teaching Assistant at the Simon Business School, University of Rochester. Her internship at Ansell as an Ecommerce Marketing Intern provided her with foundational marketing experience. This diverse work history contributes to her comprehensive understanding of marketing operations.