Adam Stiska
About Adam Stiska
Adam Stiska serves as the Director of Marketing and Digital at Goodwill Industries International, where he has worked since 2009. He has a strong background in marketing strategies, digital communications, and campaign management, supported by degrees from Georgetown University, the University of Cambridge, and Allegheny College.
Current Role at Goodwill Industries International
Adam Stiska serves as the Director of Marketing and Digital at Goodwill Industries International, a position he has held since 2009. In this role, he leads a team that manages both digital and traditional marketing initiatives. His focus is on achieving measurable outcomes, including customer engagement, reach and growth, unique impressions, and online conversions. Stiska utilizes his extensive experience to drive marketing strategies that enhance the organization's visibility and impact.
Previous Experience at Lockheed Martin
Prior to his current role, Adam Stiska worked at Lockheed Martin as a Multimedia Specialist from 2005 to 2009. During his four years at the company, he developed skills in multimedia production and communication strategies, which contributed to his expertise in marketing and digital communications.
Education and Expertise
Adam Stiska has a strong academic background in communication and social sciences. He earned a Master of Philosophy (MPhil) in Social and Political Science from the University of Cambridge, where he studied from 2004 to 2005. He also holds a Master of Arts (MA) in Communication, Culture, and Technology from Georgetown University, completed from 2002 to 2004. Additionally, he obtained a Bachelor of Arts (BA) in Communication Arts from Allegheny College, studying from 1998 to 2002. His education supports his expertise in email marketing, mobile communications, and web and social analytics.
Marketing Skills and Specializations
Adam Stiska specializes in various aspects of marketing, including user-centered design and development, social media management, and search engine optimization (SEO) and social media optimization (SMO). He is skilled in managing cross-channel campaigns and promotions, advocacy efforts, and online fundraising. His proficiency in cost-per-click (CPC) campaigns and vendor management further enhances his ability to execute effective marketing strategies.