John Adams
About John Adams
John Adams serves as the Acting Director of Research Services at Goodwill Industries International, where he has worked since 2010 and contributed to generating nearly $2 billion in annual revenue. He has a background in competitive analysis and marketing, with previous roles at AT&T and DraftFCB.
Work at Goodwill Industries International
John Adams has served as the Acting Director of Research Services at Goodwill Industries International since 2010. In this role, he has been instrumental in generating nearly $2 billion in annual revenue for the organization. His responsibilities include managing the collection of operating data from over 150 independent Goodwill corporations globally. Additionally, he has developed and moderated brainstorming and war-gaming sessions to enhance strategic initiatives within the organization.
Education and Expertise
John Adams studied at Rutgers University, where he earned a Bachelor of Arts degree in English. His educational background has contributed to his expertise in competitive analysis and marketing strategies. He specializes in cross-industry best practices cases in marketing, which informs his approach to research and strategy development at Goodwill Industries International.
Background
Before joining Goodwill Industries International, John Adams held significant positions in various organizations. He worked at AT&T as a District Manager in Competitive Analysis from 1988 to 1998, where he gained valuable experience in data management and strategic planning. He also served as Senior Vice President and Competitive Strategist at DraftFCB from 2006 to 2009, further enhancing his skills in marketing and competitive strategy.
Achievements
During his tenure at Goodwill Industries International, John Adams has contributed to the organization's growth, helping it become the second largest non-profit in the U.S., following The United Way. His strategic initiatives and data-driven approach have played a key role in the organization's success and revenue generation.