Onney Crawley
About Onney Crawley
Onney Crawley serves as the Chief Marketing Officer at Goodwill Industries International, where he has worked since 2021. He has extensive marketing experience across various industries, including roles at Wrigley, General Mills, and Serta Simmons Bedding.
Current Role at Goodwill Industries International
Onney Crawley serves as the Chief Marketing Officer at Goodwill Industries International, a position held since 2021. In this role, Crawley leads the transformation of the Goodwill brand across North America. Responsibilities include overseeing marketing, brand management, digital strategies, public relations, consumer insights, corporate communications, and new product development. This comprehensive approach aims to enhance the organization's visibility and effectiveness in serving its mission.
Previous Experience in Marketing
Crawley has a robust background in marketing, having held various positions at notable companies. Prior to joining Goodwill, Crawley worked at Serta Simmons Bedding, LLC as Vice President of Marketing from 2018 to 2020 and as Vice President of Brand Management from 2014 to 2018. Other roles include Marketing Manager at Wrigley from 2005 to 2008, Associate Marketing Manager at General Mills, Inc from 2000 to 2003, and Sr. Marketing Manager at Mars from 2008 to 2010.
Educational Background
Onney Crawley holds a Master of Business Administration (M.B.A.) from the University of Michigan - Stephen M. Ross School of Business, where the focus was on Marketing and Corporate Strategy. Additionally, Crawley earned a Bachelor's Degree in Microbiology from the University of Calabar. This educational foundation supports Crawley's expertise in marketing and strategic business management.
Expertise in Marketing Strategies
Crawley possesses deep expertise in leveraging consumer insights to create demand and unlock value through agile marketing and user-centric innovation. With extensive experience in revitalizing and growing billion-dollar businesses, Crawley combines creativity with pragmatic business strategies to deliver profitable solutions. This skill set has been instrumental in driving successful marketing initiatives throughout Crawley's career.
Leadership in Brand Management
Throughout Crawley's career, leadership in brand management has been a significant focus. At KCD Brands, Crawley served as Marketing Director for the Craftsman Lawn & Garden Portfolio and Tools Portfolio from 2012 to 2014, and previously from 2010 to 2012. This experience, along with roles at Kellogg Company as Associate Brand Manager, has contributed to a strong track record in managing and transforming brands effectively.