Lauren W.
About Lauren W.
Lauren W. serves as the Director of Business Development at Gordian, a position she has held since 2023. With extensive experience in sales and marketing across various technology companies, she emphasizes the importance of customer feedback in strategic decision-making.
Work at Gordian
Lauren W. serves as the Director of Business Development at Gordian, a position she has held since 2023. Based in Greenville, South Carolina, she operates remotely, contributing to the company's strategic initiatives in business development. Her role involves enhancing customer engagement and driving growth through effective sales strategies.
Previous Experience in Business Development
Before joining Gordian, Lauren W. held various leadership roles in business development and sales. She worked at SpectrumVoIP as Director of Business Development from 2020 to 2021. Prior to that, she was the Director of Global Inside Sales at ATX Networks Corp. from 2018 to 2020, and Sr. Director of Inside Sales Operations & Digital Channel Marketing at Kandy Communications from 2021 to 2023.
Education and Certifications
Lauren W. studied at the University of Nevada-Las Vegas and the Gemological Institute of America (GIA). She is also Hubspot Inbound Certified, indicating her proficiency in inbound marketing strategies, which complements her extensive experience in sales and marketing.
Sales and Marketing Expertise
Lauren W. has significant expertise in Salesforce (SFDC) Administration, having led multiple in-depth projects. She emphasizes the importance of the Voice of the Customer in strategic decisions to enhance customer experience. Her focus includes building empathy-driven remote Inside Sales and Business Development Teams, with a strategic emphasis on Sales Operations and Marketing Technology.
Leadership in Remote Teams
Lauren W. has extensive experience in leading remote teams across various SaaS and communication platforms, including TEAMS DRaaS, CPaaS, CCaaS, UCaaS, and CXaaS. Her leadership style prioritizes empathy and collaboration, fostering effective communication and performance within her teams.