Elena Schmidt
About Elena Schmidt
Elena Schmidt is a Content Strategist with extensive experience in the wellness, beauty, and lifestyle sectors. She currently works at goTRG and Flow Content, and has a background in journalism and marketing.
Work at goTRG
Elena Schmidt has been serving as a Content Strategist at goTRG since 2019. In this role, she has contributed to the company's digital presence by developing and implementing innovative content strategies. Her work aligns with the wellness, beauty, and lifestyle industries, showcasing her ability to create engaging content that resonates with target audiences. Elena's strategic approach has played a significant role in enhancing user experience through effective content design.
Previous Experience in Content Management
Before joining goTRG, Elena Schmidt held various positions in content management. She worked as Deputy Editor at New You Magazine from 2013 to 2014 and as Website Content and Marketing Manager for a brief period in 2014. Additionally, she served as Content & Brand Manager at Kira Labs Inc. from 2014 to 2018, followed by a role as Key Account Manager until 2019. These positions allowed her to refine her skills in content creation and brand management.
Background in Sales and Marketing
Elena's career also includes experience in sales and marketing. She worked as a Global Inside Sales Agent at Avaya from 2011 to 2012 and completed a PR/Marketing internship at Jackson Health System in 2012. These roles provided her with a solid foundation in customer engagement and marketing strategies, complementing her content-focused career.
Education and Expertise
Elena Schmidt earned her Bachelor of Science degree in Communication, with a focus on Journalism and Political Science, from the University of Miami. She studied from 2007 to 2011. Her educational background supports her expertise in content strategy and user experience design, particularly in the wellness and lifestyle sectors, where she leverages her knowledge as a yoga teacher and meditator.
Current Role as Yoga Teacher
In addition to her content strategy work, Elena has been a Yoga Teacher at Black Swan Yoga since 2021. This role allows her to integrate her passion for wellness into her professional life, further enhancing her understanding of the wellness industry. Her experience as a yoga teacher complements her content strategies, providing a unique perspective on health and lifestyle topics.