Emily Di Michele Newson
About Emily Di Michele Newson
Emily Di Michele Newson serves as the Chief Marketing Officer (CMO) for the Government of Canada since 2018, bringing extensive experience in marketing and communications from various roles in organizations such as Target and Mixer Inc. Her educational background includes a diploma in Public Relations and a degree in Political Science and Communications from Concordia University.
Work at Government of Canada
Emily Di Michele Newson has served as the Chief Marketing Officer (CMO) at the Government of Canada since 2018. Based in the Montreal, Canada Area, she has focused on integrated marketing communications within the public sector. Her role involves developing and implementing marketing strategies that align with government initiatives and enhance public engagement.
Previous Experience in Marketing and Management
Before her current position, Emily held various roles in marketing and management. She worked at Target as a Manager for Starbucks and Hardlines from 2013 to 2015. Additionally, she spent ten years at Mixer Inc. as a Marketing Team Lead, Brand Manager, and Event Planner. Her experience also includes a role as Senior Team Lead at Productions Plus – The Talent Shop and as Assistant Director of Communications at the Vancouver Art Gallery.
Education and Expertise
Emily Di Michele Newson studied at Concordia University, where she earned a Diploma in Public Relations in 2015, following her studies in Public Relations, Advertising, and Applied Communication. She also completed a degree in Political Science and Communications from 2004 to 2009. Her educational background supports her expertise in strategic planning and content marketing.
Background in the Arts and Community Engagement
Emily has a deep appreciation for art, which informs her creative marketing strategies. She has worked with various organizations, including the Vancouver Art Gallery and Teesri Duniya Theatre, where she served as Marketing and Communications Coordinator. Her passion for animal welfare may also influence her involvement in community projects.
Passion for Canadian Politics
Emily Di Michele Newson has a strong passion for Canadian politics, which shapes her approach to integrated marketing communications. Her understanding of political dynamics enhances her ability to craft effective communication strategies that resonate with diverse audiences.