Stephanie Daniel
About Stephanie Daniel
Stephanie Daniel serves as the Director of Loyalty at GPM Investments, LLC, where she has worked since 2016. She has a background in marketing and public relations, with previous roles at Access National Mortgage, Webster University, and 1105 Media.
Work at GPM Investments
Stephanie Daniel has served as the Director of Loyalty at GPM Investments, LLC since 2016. In this role, she focuses on optimizing loyalty program design through continuous evaluation of program performance and customer engagement. She interacts regularly with the Executive Leadership Team to set the strategic direction for loyalty programs. Stephanie leads strategic enhancements and tactical execution for these programs, ensuring alignment with the company's objectives. Additionally, she monitors program KPIs to improve the dynamics impacting the loyalty budget and the company's bottom line.
Previous Experience in Marketing
Before her current position, Stephanie Daniel held various marketing roles. She worked as the National Marketing Director at Access National Mortgage from 2012 to 2013. Following that, she served as the Regional Marketing and PR Director at Webster University from 2013 to 2016. In 2016, she briefly worked as the Marketing Director at 1105 Media. Earlier in her career, she also gained experience as a Marketing Intern/Graphic Designer at Broderick Communications, LLC in 2011 and as a Talent Manager/Assistant Manager at White House Black Market from 2010 to 2011.
Education and Expertise
Stephanie Daniel studied Creative Advertising at Virginia Commonwealth University, where she earned a Bachelor of Arts (B.A.) degree from 2005 to 2009. Her academic background in creative advertising has equipped her with the skills necessary for her roles in marketing and loyalty program management. This educational foundation supports her strategic approach to developing and enhancing loyalty programs at GPM Investments, LLC.