Tom Pino
About Tom Pino
Tom Pino is the Lead Integrated Media Planner and Buyer at GPS IMPACT, where he has worked since 2019. He has a background in media planning and buying, with previous roles at organizations such as GMMB and Podesta Group, and holds a Master's degree from Boston University.
Current Role at GPS IMPACT
Tom Pino serves as the Lead Integrated Media Planner and Buyer at GPS IMPACT, a position he has held since 2019. In this role, he has introduced linear media buying to the agency, effectively transitioning it from a digital-only focus to an integrated media team. His work involves developing and executing comprehensive media strategies that align with client objectives.
Previous Experience in Media Planning
Prior to his current role, Tom Pino worked at GMMB as a Senior Media Buyer from 2015 to 2019. He also held the position of Digital Account Director at Podesta Group for six months in 2015. His earlier experience includes roles as a Media Buyer at GMMB and as an Account Executive at NCC Media, where he contributed to various media strategies and client engagements.
Education and Academic Background
Tom Pino earned a Master of Arts (M.A.) from the Frederick S. Pardee School of Global Studies at Boston University. He also holds a Bachelor of Arts (B.A.) from the same institution. His academic background has provided him with a strong foundation in global studies, which complements his professional expertise in media planning and buying.
Key Achievements in Media Campaigns
Tom Pino has successfully executed media strategies for significant initiatives, including a statewide ballot initiative in Missouri and a statewide voter education project in Pennsylvania in 2020. During the 2018 election cycle, he achieved wins in 8 out of 9 Congressional races, contributing to notable shifts in political representation. He played a crucial role in the Amy for America campaign, which was recognized as the only integrated media team in the Democratic Presidential Primary.
Early Career Development
Tom Pino began his career at NCC Media, where he served in various roles, including Political Sales Coordinator and Team Leader. His experience at NCC Media spanned from 2009 to 2013, during which he developed skills in media sales and client management. This foundational experience set the stage for his subsequent roles in media planning and strategy.