Lauren Shafer
About Lauren Shafer
Lauren Shafer is the Marketing Director at Michele's Granola, where she has worked since 2023. She has a background in project management and specializes in social media and marketing strategies for mission-driven brands.
Current Role at Michele's Granola
Lauren Shafer serves as the Marketing Director at Michele's Granola, a role she has held since 2023. In this position, she focuses on overseeing marketing strategies and initiatives that align with the company's mission in the natural foods industry. Her responsibilities include project management for new product development and executing creative marketing campaigns.
Previous Experience at Michele's Granola
Lauren Shafer has extensive experience at Michele's Granola, having worked there for a total of ten years. She initially served as the Business and Marketing Manager from 2013 to 2022, where she contributed to the company's growth and marketing efforts. Following this role, she was the Marketing Manager for one year before advancing to her current position as Marketing Director.
Education and Expertise
Lauren Shafer studied at the Maryland Institute College of Art, where she earned a Bachelor of Fine Arts from 1995 to 1999. Her educational background supports her expertise in creative marketing strategies, particularly in social media, email, and SMS campaigns for mission-driven brands.
Background in Business Development
Before her tenure at Michele's Granola, Lauren Shafer worked in various roles that contributed to her marketing and business development skills. She was a Business Development professional at Clean Currents from 2012 to 2013 and held the position of Regional Sales Director at Social Solutions from 2007 to 2012. These experiences enhanced her capabilities in strategic marketing and partnership development.
Health Coaching Practice
In addition to her marketing career, Lauren Shafer founded a health coaching practice. This venture allows her to provide personalized guidance to individuals seeking to improve their health and wellness. Her background in the natural foods industry complements her coaching efforts.