Tara Horstmeyer
About Tara Horstmeyer
Tara Horstmeyer Payment Recovery Insights
Tara Horstmeyer writes extensively on payment recovery strategies. She has authored numerous articles for Gravy's website focusing on recovering failed payments and reducing involuntary churn. Her work includes exploring the effectiveness of dunning software versus personalized approaches, emphasizing the importance of personalized efforts in the payment recovery process.
Customer Retention Strategies by Tara Horstmeyer
Tara Horstmeyer has delved into various customer retention strategies. She has discussed the impact of the COVID-19 pandemic on business retention efforts and shared insights on onboarding processes to minimize churn. Tara has also provided tips on increasing customer retention through content marketing and highlighted the importance of empathy and problem-solving in retaining customers.
Tara Horstmeyer on Pricing Strategies for Online Courses
Tara Horstmeyer has written extensively about effective pricing strategies for online courses. She has provided detailed guides on how to market and sell online courses, offering insights tailored to subscription boxes and other digital products. Her work aims to help businesses maximize revenue and improve customer retention.
Reducing Involuntary Churn in Subscription Businesses
Tara Horstmeyer has explored methods to decrease involuntary churn in subscription-based businesses. Her writings include the concept of the 'Forgotten Funnel,' which focuses on overlooked opportunities in the customer lifecycle. She also shares strategies on using personalized approaches over generic methods to retain subscribers and reduce attrition rates.
Challenges in Retaining Members for Gyms and Fitness Franchises
Tara Horstmeyer has addressed the unique challenges faced by gym owners and fitness franchises in retaining members. Through her articles, she provides actionable advice on overcoming these challenges, emphasizing the significance of personalized engagement and effective member onboarding to enhance retention efforts.