Ma. Charmaine Desaliza, Lpt, Cldp
About Ma. Charmaine Desaliza, Lpt, Cldp
Ma. Charmaine Desaliza is a Senior E-Commerce Unit Manager at Great Deals E-Commerce Corp., where she has worked since 2018. She has a background in graphic design and education, and she manages brand accounts on major online platforms while leading the Great Deals Academy.
Work at Great Deals E-Commerce Corp.
Currently, Ma. Charmaine Desaliza serves as the Sr. E-Commerce Unit Manager at Great Deals E-Commerce Corp., a position she has held since 2018. In this role, she manages brand accounts on major e-commerce platforms such as Lazada, Shopee, and Zalora. She is responsible for the growth and performance of unit members handling various brands, including Lee, Tribal, Jag, Levi's, Reebok, Keds, Pony, EQ, Charmee, Pedigree, Fonterra Brands, and Mondelez Brands. Previously, she worked as a Key Account Manager and a Graphic Artist at the same company, contributing to her extensive experience in e-commerce management.
Education and Expertise
Ma. Charmaine Desaliza studied at the Technological University of the Philippines, Manila, where she earned a Bachelor of Science in Technology Teacher Education/Industrial Arts Teacher Education from 2010 to 2014. She furthered her education at the Philippine Graphics and Print Training Center Inc., completing Pre-press Operation Training and achieving National Competency III for Visual Graphics Design in 2015. This educational background supports her expertise in e-commerce and graphic design.
Background in Learning Integration
Before her tenure at Great Deals E-Commerce Corp., Ma. Charmaine Desaliza worked at Diwa Learning Systems, Inc. as a Learning Integration Specialist from 2014 to 2015. In this role, she focused on integrating learning solutions within educational frameworks, enhancing her skills in training and development. This experience contributed to her ability to train new members in e-commerce optimization.
Leadership in E-Commerce Education
At Great Deals E-Commerce Corp., Ma. Charmaine Desaliza leads the Great Deals Academy, where she trains new members to become specialists in e-commerce optimization. Her leadership role emphasizes the importance of skill development within the team, ensuring that unit members are equipped to meet the demands of the e-commerce landscape.
Data Analysis and Strategic Planning
In her current role, Ma. Charmaine Desaliza prepares monthly offtake and data analysis reports to support strategic plans for the e-commerce unit. She collaborates with various functional units to define overarching marketing strategies aimed at meeting monthly sales targets. Her analytical skills play a crucial role in driving the performance of the brands under her management.